Poultry operations want to achieve or better the breed genetic potential to maximise their performance and profitability, whether it is at breeder, hatchery, broiler or processing operations, hence why they need standards to benchmark themselves against.
This presentation is based on the hatchery and giving a better insight on how to recognize and prioritise management time and attention in resolving adverse performance.
Hatchery Specialist, Cobb Europe
From 1982 to 1997 Mark worked at Sun Valley Poultry Ltd (Cargill Meats Europe) as a Hatchery Supervisor and progressed to the position of Hatcheries Manager for both chicken and turkey hatcheries for over 10 years, producing 1 million chicks per week.
In 1997 Mark moved to Grampian Country Food Group (Vion UK). He held the position of National Hatcheries Manager, responsible for nine hatcheries producing 4.25 million chicks per week. Mark joined Cobb Europe in 2004 as Technical Manager for UK and Ireland. From 2008 to 2013, he was given extra
responsibilities as Account & Technical Manager for Africa, supporting distributors and their customers. In 2013, Mark became a Hatchery Specialist covering the EMEA region and he remains in this position today.