3 ways Precision Livestock Farming will change the industry

Precision Livestock Farming is all about the data collection and standardization for animal monitoring and decision taking at the farm.  The bridge between the ideals of farming digitalization and automation and the reality to adoption needs yet to be crossed.  However the demographic and economic forces pushing to Precision Livestock Farming movement are clearly consolidated, and technological adoption is re-shaping our expectations in terms of efficiency, transparency and decision making in animal production.  In this interaction, Marcos Fraiha uses real farm cases and the Porphyrio software suite to demonstrate how animal and farm data can benefit farmers and the entire value chain.