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‘Managing egg quality requires keeping an eye on the details.’
These details are the main issue in the newest publication of Roodbont Publishers: Egg Signals by Mr. Piet Simons.
On Wednesday March 15, during the Holland Seminar at the VIV Asia, mr. Aalt Dijkhuizen, President of the Dutch Topsector Agri&Food, was honored to receive the first official copy of Egg Signals from the author, Mr. Piet Simons. The Holland Seminar at VIV Asia was organized by the Dutch Ministery of Economic Affairs.
Together with the book launch a new website is aired as well: www.Eggsignals.com
Eggsignals.com offers additional egg information. Egg knowledge beyond the first shell. Feel free to have a look!
Egg Signals follows the egg’s progress through all the links in the chain, from poultry farmer to packer, processor, and consumer. It describes the creation of the egg’s unique composition. Optimizing egg quality is one of the most important points in the entire poultry chain. You can certainly influence an egg’s quality before the hen lays it, but it is critical to take steps to maintain egg quantity after laying as well. Successful professionals know how to manage egg quality, keep it under control, and make decisions based on their production and their flock.
That involves an eye for detail. Egg Signals shows you how to develop and train that ‘eye’. Regularly ask yourself the following questions: What do I see? What does it mean? What should I do? It will help you to gain firmer insight into the process. In addition, Egg Signals provides answers to questions such as these: How are eggs with optimal quality created? What type of hen lays them? How do you prevent abnormalities? How do you add value? Even the position of a crack, for example, can tell you a lot about the cause.
Egg Signals uses 650 photographs and images to illustrate the basis of thinking about quality, and describes how to act accordingly. This book employs real-life cases taken directly from practice, leading to satisfied poultry professionals and happy consumers!
About the author: Piet Simons, former researcher at the Spelderholt Poultry Research Centre, received his PhD from Wageningen University in 1971, and was secretary/treasurer of the Dutch branch of the World’s Poultry Science Association from 1977 to 1991 and president up to 2002. He is an honorary past president of the World’s Poultry Science Association worldwide, and was also secretary general for twelve years. In 2006 her received the McDougall Medal for his exemplary services to WPSA. In 2008 he was honoured to be selected for the International Poultry Hall of Fame (IPHF). Piet is currently president of the Foundation for Promoting Poultry Science and the ambassador of Dutch Poultry Centre in the Netherlands.
Egg Signals format 26,5 x 20,5 cm, 164 pages (full colour). The book contains 640 photographs and illustrations.
Retail price is € 44,90 (ISBN 978-90-8740-272-3). Available via bookstores or directly at the Roodbont webshop: www.roodbont.nl or e-mail .
Planned translations of Egg Signals in 2017 are: Russian, Chinese, French and German.